Saniflo Canada Names GreenHouse Digital + PR agency of record for public relations and digital services

CAMBRIDGE, ONTARIO (JANUARY 14, 2021) — SFA Saniflo® Canada, a division of Group SFA, the world leader in above-the-floor macerating and grinding toilets and drain pumps, has formed a strategic partnership with leading public relations and digital marketing agency GreenHouse Digital + PR. This new partnership will enhance public relations, content development and search engine marketing strategies for Saniflo Canada.

Based in suburban Chicago, Illinois, GreenHouse Digital + PR is a boutique communications agency specializing in marketing solutions for the design and construction industry. The agency’s long-standing focus on the design and construction markets in North America has built deep and mutually productive relationships with trade media serving Saniflo Canada’s primary industry targets: plumbing, HVAC, building products, kitchen and bath, and commercial facilities.

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Led by founder and principal John O’Reilly, the agency and its predecessor companies have served Saniflo in the United States, working with both trade and consumer media there, since January 2004.

“GreenHouse Digital + PR is clearly a leader in the digital media space, as well as the overall plumbing industry, ” says Phil Warren, National Sales Manager for Saniflo Canada. “GreenHouse understands our business, strategy, and our industry inside and out, thanks to their long-standing agency-relationship with Saniflo’s U.S. division, as well as other product manufacturers in the plumbing field. We are thrilled to partner with them to help fuel our continued growth in Canada.”

For more information on Saniflo, please visit:

SANIFLO North America – whose parent company originated macerating plumbing technology – offers a complete line of macerating and grinding upflush toilet systems and drain-water pumping systems for residential and commercial applications. SANIFLO developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 22 subsidiaries in 50 countries and has sold more than six million units worldwide since 1958. SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers. For more information or installation videos, please visit or call SANIFLO Canada at 1-800-363-5874.

  • For more information, contact Saniflo at 1-800-571-8191. Or visit the Saniflo website at
  • For editorial assistance, including photography, contact John O’Reilly ([email protected])  or Payton Meyers ([email protected]) c/o GreenHouse Digital + PR: 815-469-9100.


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